Case study · Partsworth

How Partsworth lists 13,000+ used car parts across four sales channels

A small team in Doncaster, selling to the whole country, with every part booked in once and pushed to partsworth.com, eBay, Google Shopping and PartPro automatically.

Aerial view of the Partsworth site in Doncaster Partsworth - parts worth your trust
At a glance

Partsworth in numbers

Business
Partsworth, used car parts in Doncaster (partsworth.com)
Model
Buys salvage cars, dismantles in-house, grades & photographs every part
Stock
Over 13,000 parts live at any one time
Channels from one Wilma system
partsworth.com, eBay, Google Shopping & PartPro
eBay trust record
100% positive feedback across 3,000+ ratings
Shop reviews
460+ five-star reviews on partsworth.com
About Partsworth

Quality car parts, a second life

Partsworth gives quality car parts a second life. The team buys salvage cars, dismantles them in-house at their Doncaster yard, and inspects and grades every part before it goes on sale. Because each car is broken in-house, every listing comes from a known donor vehicle, and every order is backed by a 30-day returns policy.

From engines and gearboxes to body panels, lights and interior trim, Partsworth sells used car parts in Doncaster to customers across the UK at partsworth.com.

Racking at Partsworth stacked with wrapped, labelled used car parts An aisle of shelved and wrapped used car parts at Partsworth
The challenge

An inventory problem before it's a sales problem

Selling used parts at scale is an inventory problem before it is a sales problem. Every part is unique: one donor car, one condition grade, one set of photos, one part number. With thousands of parts in stock and fresh cars arriving every week, listing each part by hand on every channel, and delisting it everywhere the moment it sells, is impossible for a small team.

Partsworth needed one system that could take a part from the dismantling bench to every sales channel, keep stock in sync, and never sell the same part twice.

The solution

One system, every channel

Partsworth runs its whole operation on Wilma. Parts are booked in against the donor vehicle, graded, priced and photographed once. From there, Wilma pushes every listing to partsworth.com, eBay and Google Shopping, and now to PartPro, the marketplace for verified UK breakers. When a part sells on any channel, it comes down everywhere else automatically.

That single workflow is what lets a Doncaster yard compete nationally: over 13,000 parts live at once, every one searchable by make, model and part number, on four channels, without a listings team.

Part booked in against donor vehicleGRADED & PHOTOGRAPHED
Listed on partsworth.comLIVE
Listed on eBay & Google ShoppingLIVE
Listed on PartProLIVE
Sold on any channelDELISTED EVERYWHERE
The results

From a local yard to selling nationwide

13,000+
parts live across four sales channels
100%
positive eBay feedback, 3,000+ ratings
460+
five-star shop reviews on partsworth.com
4
channels managed by one small team
  • Over 13,000 parts live across four sales channels, managed by one small team
  • 100% positive eBay feedback across 3,000+ ratings
  • 460+ five-star shop reviews on partsworth.com
  • Every part traceable to its donor vehicle, with condition grade and photos
  • Sold items delisted from all channels automatically, so buyers are never let down
"We are a small team, and without Wilma we simply could not list at this scale. A part gets booked in once and it is on our website, eBay and Google the same day. That is the difference between being a local yard and selling to the whole country."
Bogdan Dragos, Partsworth
Find Partsworth

See them in action

Partsworth, Unit 2D, Shaw Lane Industrial Estate, Ogden Road, Doncaster, DN2 4SQ · 01302 454026 · contact@partsworth.com

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